Brand Assessment Tool

Discover your brand identity and get personalized slogan recommendations in just 2 minutes

Professional Identity

Let’s start by understanding your professional background and aspirations.

1. Which career stage best describes your current position?

Emerging Professional (0-3 years experience)
Advancing Professional (3-7 years experience)
Established Professional (7+ years experience)

2. Which industry best represents your field?

Technology
Finance
Healthcare
Marketing & Communications
Education
Creative & Design
Other

Professional Values

What principles and approaches define your professional identity?

3. Select your top three professional values:

Innovation
Integrity
Collaboration
Excellence
Leadership
Creativity
Adaptability
Resilience
Empathy

4. How would you describe your preferred working style?

Analytical & Methodical – Detailed, structured, data-driven approach
Creative & Intuitive – Innovative, outside-the-box thinking
Collaborative & Team-Oriented – People-focused, relationship-driven
Visionary & Strategic – Big picture, future-focused planning
Results & Execution-Driven – Action-oriented, outcome-focused

Professional Goals

Where are you heading in your professional journey?

5. What is your primary career goal in the next 1-3 years?

Advancing within my current field/company
Transitioning to a new industry or role
Moving into leadership positions
Pursuing entrepreneurship/freelancing
Developing specialized expertise

6. Rate your comfort level with taking professional risks:

Risk-Averse 5 Risk-Embracing

Brand Voice & Tone

How do you want to be perceived professionally?

7. Select your preferred professional communication style:

Authoritative & Expert – Knowledgeable, confident, direct
Inspirational & Motivating – Enthusiastic, passionate, energetic
Approachable & Relatable – Friendly, conversational, authentic
Innovative & Disruptive – Fresh, cutting-edge, provocative
Balanced & Thoughtful – Measured, considerate, nuanced

8. What trait do you most want others to recognize in you professionally?

Intelligence & Problem-Solving
Reliability & Consistency
Creativity & Innovation
Leadership & Vision
Expertise & Specialization
Empathy & Emotional Intelligence

Your Unique Differentiators

What sets you apart from others in your field?

9. In a few words, what is your unique professional strength or superpower?

10. Which phrase best describes how you want to impact your professional environment?

Driving innovation and positive change
Solving complex problems with elegant solutions
Leading teams to achieve ambitious goals
Connecting people and building strong relationships
Optimizing systems and processes for better outcomes