What makes an effective brand slogan?

Optimal length, phonetic structure, emotional connection, clear benefit articulation, and category disruption are key factors.

How often should companies update their slogans?

Strategic refresh every 3-7 years is ideal based on industry research.

Cultural adaptation significantly improves resonance, requiring deep localization beyond direct translation.

All content is verified through research collection, expert analysis, and peer review.

BySuman Pandit April 5, 2025June 1, 2025

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