100 Company Slogans to Spark Your Creative Genius
Are you struggling to find the perfect slogan for your new startup or rebranding project? You’re not alone. Crafting a memorable and effective slogan can feel daunting, but it doesn’t have to be. In this comprehensive guide, we’ve gathered 100 of the best company slogans to inspire your brand. From the top 10 most iconic slogans with detailed analysis to a full list of 100 slogans, we’ll break down what makes them effective and how you can create a winning slogan for your business.
The Power of a Great Slogan
Before we jump into our list, it’s essential to understand the power behind a great slogan. A slogan is more than just a catchy phrase; it’s a powerful tool that encapsulates your brand’s identity, values, and promise to your customers. It’s the first impression people get of your brand and can leave a lasting impact.
Top 10 Company Slogans with In-Depth Explanations
1. Nike – “Just Do It”
Nike’s “Just Do It” is arguably one of the most famous slogans in the world. This slogan is effective because it’s simple, motivational, and universal. It speaks directly to the audience, encouraging them to take action regardless of their athletic ability. The slogan aligns perfectly with Nike’s brand identity, which is centered around empowerment and performance.
2. Apple – “Think Different”
Apple’s “Think Different” campaign was launched in 1997 and has since become synonymous with innovation and creativity. This slogan is effective because it challenges the status quo and invites consumers to see themselves as part of a revolutionary change. It resonates with Apple’s identity as a trailblazer in technology and design.
3. McDonald’s – “I’m Lovin’ It”
Introduced in 2003, McDonald’s “I’m Lovin’ It” has become a global catchphrase. The slogan is effective due to its simplicity and emotional appeal. It connects with customers on a personal level, emphasizing the joy and satisfaction that comes from eating at McDonald’s. The slogan reinforces the brand’s image as a fun and family-friendly place.
4. Coca-Cola – “Taste the Feeling”
Coca-Cola’s “Taste the Feeling” slogan was launched in 2016 and focuses on the sensory experience of drinking a Coke. The slogan is effective because it evokes emotions and connects with the consumer’s personal experiences. It aligns with Coca-Cola’s brand message of happiness and refreshment.
5. L’Oréal – “Because You’re Worth It”
L’Oréal’s slogan, “Because You’re Worth It,” empowers its consumers by making them feel valued and important. This slogan is effective because it speaks directly to the audience, making a personal connection. It aligns with L’Oréal’s brand identity of luxury and self-worth.
6. Volkswagen – “Think Small”
Volkswagen’s “Think Small” campaign, launched in 1959, is still considered one of the greatest advertising campaigns of all time. The slogan is effective because it was contrarian at a time when bigger cars were the norm. It perfectly captured the brand’s identity of simplicity and efficiency.
7. De Beers – “A Diamond is Forever”
De Beers’ slogan, “A Diamond is Forever,” was introduced in 1947 and has significantly influenced the diamond industry. The slogan is effective because it creates a sense of timelessness and enduring value. It aligns with De Beers’ brand message of luxury and eternal love.
8. BMW – “The Ultimate Driving Machine”
BMW’s “The Ultimate Driving Machine” slogan highlights the brand’s focus on performance and luxury. The slogan is effective because it appeals to the consumer’s desire for superior driving experiences. It reinforces BMW’s brand identity as a leader in automotive excellence.
9. FedEx – “When It Absolutely, Positively Has to Be There Overnight”
FedEx’s slogan emphasizes reliability and speed, key attributes for a shipping company. The slogan is effective because it addresses the customer’s need for timely deliveries. It aligns with FedEx’s brand promise of dependability and efficiency.
10. M&M’s – “Melts in Your Mouth, Not in Your Hands”
M&M’s slogan focuses on a unique selling proposition—the candy coating that prevents melting. The slogan is effective because it highlights a specific benefit that differentiates the product. It aligns with M&M’s brand identity as a fun and practical snack.
Full List of 100 Company Slogans
| Company | Slogan |
|---|---|
| Nike | Just Do It |
| Apple | Think Different |
| McDonald’s | I’m Lovin’ It |
| Coca-Cola | Taste the Feeling |
| L’Oréal | Because You’re Worth It |
| Volkswagen | Think Small |
| De Beers | A Diamond is Forever |
| BMW | The Ultimate Driving Machine |
| FedEx | When It Absolutely, Positively Has to Be There Overnight |
| M&M’s | Melts in Your Mouth, Not in Your Hands |
| Dunkin’ Donuts | America Runs on Dunkin’ |
| Verizon | Can You Hear Me Now? |
| Mastercard | There Are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard |
| GE | Imagination at Work |
| Subway | Eat Fresh |
| Red Bull | Red Bull Gives You Wings |
| KFC | Finger-Lickin’ Good |
| Disney | The Happiest Place on Earth |
| Allstate | You’re in Good Hands |
| Nokia | Connecting People |
| Audi | Vorsprung durch Technik |
| Burger King | Have It Your Way |
| Walmart | Save Money. Live Better. |
| Panasonic | Ideas for Life |
| Adidas | Impossible Is Nothing |
| Levi’s | Quality Never Goes Out of Style |
| Lays | Betcha Can’t Eat Just One |
| Harley Davidson | American by Birth. Rebel by Choice |
| Maybelline | Maybe She’s Born With It. Maybe It’s Maybelline |
| Ricoh | Imagine. Change. |
| Sony | Make.Believe |
| Kit Kat | Have a Break, Have a Kit Kat |
| John Deere | Nothing Runs Like a Deere |
| Disneyland | Where Dreams Come True |
| Wheaties | Breakfast of Champions |
| Taco Bell | Think Outside the Bun |
| Rolex | A Crown for Every Achievement |
| Skittles | Taste the Rainbow |
| Hyundai | New Thinking. New Possibilities. |
| Pepsi | For the Love of It |
| Avis | We Try Harder |
| HSBC | The World’s Local Bank |
| Samsung | Do What You Can’t |
| Amazon | Work Hard. Have Fun. Make History. |
| Stop Pinning. Start Doing. | |
| Relationships Matter | |
| Cisco | Tomorrow Starts Here |
| Dove | Real Beauty |
| The New York Times | All the News That’s Fit to Print |
| TED | Ideas Worth Spreading |
| Visa | Everywhere You Want to Be |
| HP | Keep Reinventing |
| Kellogg’s | Snap! Crackle! Pop! |
| Canon | Delighting You Always |
| IBM | Solutions for a Small Planet |
| Heineken | Open Your World |
| Lego | Play On |
| Airbnb | Belong Anywhere |
| Microsoft | Be What’s Next |
| Intel | Intel Inside |
| Oracle | Data Is the New Oil |
| Mars | Work. Rest. Play. |
| Shell | We’re All Energy |
| SAP | Run Simple |
| American Express | Don’t Leave Home Without It |
| Gillette | The Best a Man Can Get |
| UPS | What Can Brown Do for You? |
| Hertz | We’re Here to Get You There |
| H&M | Fashion and Quality at the Best Price |
| Uber | Move the Way You Want |
| Starbucks | To Inspire and Nurture the Human Spirit |
| Simple. Secure. Reliable Messaging. | |
| PayPal | The Safer, Easier Way to Pay |
| Slack | Where Work Happens |
| Capture and Share the World’s Moments | |
| Nike SB | Skateboarding Is Not a Crime |
| Don’t Be Evil | |
| T-Mobile | The Un-Carrier |
| Shopify | Commerce for Everyone |
| Tesla | To Accelerate the World’s Transition to Sustainable Energy |
| Salesforce | No Software |
| Dropbox | Simplify Your Life |
| Evernote | Remember Everything |
| Mozilla | Internet for People, Not Profit |
| SpaceX | Enabling People to Live on Other Planets |
| Adobe | Changing the World Through Digital Experiences |
| Spotify | Music for Everyone |
| Tinder | Swipe Right |
| The Front Page of the Internet | |
| Zappos | Powered by Service |
| Bumble | Make the First Move |
| Grubhub | Restaurants You Love, Delivered |
| Squarespace | Build It Beautiful |
| Warby Parker | Eyewear with a Purpose |
| Glossier | Skin First. Makeup Second. Smile Always. |
| Lyft | Your Friend with a Car |
| Mailchimp | Send Better Email |
| WeWork | Do What You Love |
| Eventbrite | Gather Together |
| GoPro | Be a Hero |
What is a Slogan?
A slogan, often referred to as a tagline, is a short and memorable phrase used to convey the essence of a brand’s message. While both slogans and taglines aim to represent the brand, a slogan is often more versatile and used in various marketing campaigns, whereas a tagline is usually more permanent and connected to the brand’s overall identity.
How to Choose/Create a Slogan for Your Business
Choosing the right slogan is crucial for your brand’s success. Here are some steps to help you create a memorable and effective slogan:
Identify Your Brand’s Core Values
Start by identifying the core values and mission of your brand. Your slogan should reflect these values clearly and concisely. Think about what makes your brand unique and how you want to be perceived by your audience.
Keep It Simple and Memorable
A good slogan is easy to remember and understand. Use simple language and avoid jargon. Aim for a phrase that sticks in people’s minds and can be easily recalled when they think of your brand.
Make It Timeless
Your slogan should stand the test of time. Avoid using trendy language that might become outdated. Instead, focus on a message that will remain relevant and resonate with your audience for years to come.
Conclusion
Creating a compelling slogan for your business is a powerful way to communicate your brand’s identity and values. By drawing inspiration from the top 100 company slogans listed in this article, you can craft a slogan that resonates with your audience and sets you apart from the competition. Remember to keep it simple, memorable, and aligned with your brand’s core values.
Ready to create a slogan that sets your brand apart? Visit our Slogan Generator now to craft a unique and memorable slogan that captures your brand’s essence in just a few clicks. Whether you’re starting from scratch or refining an existing idea, our tool will help you find the perfect words to make a lasting impression.
FAQs on Company Slogans
Q1. What’s the difference between a slogan and a tagline?
A slogan is often used for specific marketing campaigns and can change over time, while a tagline is a permanent phrase closely tied to the brand’s identity.
Q2. How long should a slogan be?
A slogan should be short and memorable, typically no longer than a sentence or a few words.
Q3. Can a slogan improve my brand’s visibility?
Yes, a catchy and effective slogan can enhance brand recognition and recall, making your brand more visible to consumers.
Q4. Should my slogan be unique?
Yes, your slogan should be unique to differentiate your brand from competitors and highlight your unique value proposition.
Q5. Can I use humor in my slogan?
Humor can be effective if it aligns with your brand’s identity and resonates with your target audience. However, use it carefully to avoid misunderstandings.
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