100 Unforgettable Company Slogans That Build Instant Brand Recognition in 2025 (+ Free Generator)
Create a slogan that transforms your business
Struggling to find the perfect phrase that captures your company’s essence? Join the club. I’ve been there too, staring at a blank page, wondering how giants like Nike managed to distill their entire brand into just three perfect words.
A truly effective company slogan isn’t just clever wordplay—it becomes the heartbeat of your brand. It’s that friend who introduces you at parties perfectly every single time. It tells folks not just what you do, but why anyone should care.
I’ve spent countless late nights analyzing what makes certain phrases stick while others fade away. By the time you finish reading, you’ll have 100 real-world examples that actually worked, plus a straightforward approach to craft something uniquely yours. And if you’re pressed for time, our free slogan generator might just save your sanity.
Why Company Slogans Actually Matter
Let’s cut through the marketing-speak. A solid company slogan does heavy lifting:
- It sticks around when you can’t – makes folks remember you after that networking event ends
- Tells your story without the biography – communicates what your company believes in a heartbeat
- Gives people a reason to pick you – helps you stand out when everyone looks the same
- Makes business personal – builds connections that go beyond transactions
A good slogan is your coffee shop conversation with a stranger, bottled up in one sentence.
Types of Company Slogans (That Actually Work)
Brand Promise Slogans
These tell people what to expect when they choose you. Example: “The Ultimate Driving Machine” (BMW)
Value Proposition Slogans
These spotlight what makes you worth paying for. Example: “Melts in Your Mouth, Not in Your Hands” (M&Ms)
Mission-Driven Slogans
These reveal why you get out of bed every morning. Example: “Think Different” (Apple)
Customer-Focused Slogans
These speak directly to what folks experience with you. Example: “Have It Your Way” (Burger King)
Not sure which fits your business? Take our Brand Assessment Tool to figure out what actually connects with your customers.
100 Company Slogans That Made History
Technology & Innovation
- “Think Different” (Apple)
- “Innovation That Excites” (Nissan)
- “The Power to Do More” (Dell)
- “Imagination at Work” (GE)
- “Do What You Can’t” (Samsung)
- “Be What’s Next” (Microsoft)
- “Think. Apply. Solve.” (IBM)
- “Life’s Good” (LG)
- “Tomorrow Starts Here” (Cisco)
- “Keep Reinventing” (HP)
Retail & Consumer Goods
- “Save Money. Live Better.” (Walmart)
- “Expect More. Pay Less.” (Target)
- “Live Better, We’ll Help.” (IKEA)
- “Quality Never Goes Out of Style” (Levi’s)
- “Every Day Matters” (Reebok)
- “Never Hide” (Ray-Ban)
- “Open Happiness” (Coca-Cola)
- “Taste the Rainbow” (Skittles)
- “Finger Lickin’ Good” (KFC)
- “I’m Lovin’ It” (McDonald’s)
Need something that doesn’t sound like every other business? Our slogan generator might surprise you with something fresh.
Automotive & Transportation
- “The Ultimate Driving Machine” (BMW)
- “Vorsprung durch Technik” (Audi)
- “Built Ford Tough” (Ford)
- “The Power of Dreams” (Honda)
- “Let’s Go Places” (Toyota)
- “Find New Roads” (Chevrolet)
- “The Best or Nothing” (Mercedes-Benz)
- “Zoom-Zoom” (Mazda)
- “When It Absolutely Has to Be There” (FedEx)
- “We Love To Fly And It Shows” (Delta)
Financial & Professional Services
- “Let’s Make Today Matter” (Prudential)
- “The Strength to Be There” (New York Life)
- “For the Journey” (HSBC)
- “Think What We Can Do For You” (Bank of America)
- “The World’s Local Bank” (HSBC)
- “For What Matters” (Regions Bank)
- “Run Simple” (SAP)
- “Solutions for a Small Planet” (IBM)
- “Building a Smarter Planet” (IBM)
- “We Answer to a Higher Authority” (Hebrew National)
Beauty & Personal Care
- “Because You’re Worth It” (L’Oréal)
- “Maybe She’s Born With It” (Maybelline)
- “The Science of Looking Good” (Olay)
- “Find Your Beauty” (Sephora)
- “The Best a Man Can Get” (Gillette)
- “More to Life Than Hair” (Aussie)
- “All Day Confidence” (Secret)
- “Real Beauty” (Dove)
- “For the Most Important People” (Johnson & Johnson)
- “Looking Good Feels Good” (Great Clips)
Hospitality & Travel
- “We’ll Leave the Light On” (Motel 6)
- “The Happiest Place on Earth” (Disneyland)
- “There’s Only One” (Las Vegas)
- “Belong Anywhere” (Airbnb)
- “Travel Beyond” (Expedia)
- “We’re Here to Get You There” (Hertz)
- “For the Moments That Matter” (Hilton)
- “Live Fully” (Four Seasons)
- “To Travel is to Live” (Thomas Cook)
- “Red Carpet Treatment” (United Airlines)
Sports & Fitness
- “Just Do It” (Nike)
- “Impossible Is Nothing” (Adidas)
- “I Will” (Under Armour)
- “Never Stop Exploring” (The North Face)
- “Find Your Greatness” (Nike)
- “All In” (Adidas)
- “Power to the Player” (GameStop)
- “Live With Fire” (Reebok)
- “Go Further” (Planet Fitness)
- “Rule Yourself” (Under Armour)
Media & Entertainment
- “Think Outside the Box” (TiVo)
- “Let’s Make Things Better” (Philips)
- “So Real You Can Feel It” (Sony)
- “The Network People Trust” (NBC)
- “America’s Most Watched” (CBS)
- “It’s Not TV” (HBO)
- “All the News That’s Fit” (The New York Times)
- “Music For Everyone” (Spotify)
- “See What’s Next” (Netflix)
- “Your World. Delivered” (CNN)
Food & Beverage
- “Taste the Feeling” (Coca-Cola)
- “For the Love of It” (Pepsi)
- “Eat Fresh” (Subway)
- “Have It Your Way” (Burger King)
- “America Runs on Dunkin'” (Dunkin’)
- “We Do It All for You” (McDonald’s)
- “It’s Finger Lickin’ Good” (KFC)
- “Betcha Can’t Eat Just One” (Lay’s)
- “Melts in Your Mouth” (M&Ms)
- “The Breakfast of Champions” (Wheaties)
Online & Digital
- “Don’t Be Evil” (Google)
- “Move Fast and Break Things” (Facebook)
- “The Front Page of the Internet” (Reddit)
- “Broadcast Yourself” (YouTube)
- “The World’s Online Marketplace” (eBay)
- “Work Hard. Have Fun.” (Amazon)
- “Your Friend with a Car” (Lyft)
- “Everyone’s Private Driver” (Uber)
- “Make the First Move” (Bumble)
- “Do Cool Stuff That Matters” (Yahoo)
How Real People Create Winning Slogans
I’ve sat through enough branding sessions to know that most slogan creation is overthought. Here’s the straightforward approach that actually works:
- What’s your one thing? – I always ask, “If your customers could remember just one thing about you, what would it be?”
- How do you talk? – Are you that professional friend? The funny one? The reliable one? Your slogan should sound like you.
- Keep it conversational – If it doesn’t sound natural in a normal conversation, it won’t stick. I always test slogans by saying them out loud.
- Test with real folks – The best slogan creators I know always buy someone coffee and ask, “What does this make you think of?”
Rather skip the process? Our Slogan Generator might save you a few headaches.
Where To Actually Use Your Company Slogan
Once you’ve got that perfect phrase, make it earn its keep:
- Coffee cups and napkins
- Email sign-offs that don’t feel corporate
- The t-shirts people actually want to wear
- That spot on your website people actually look at
- Your LinkedIn headline (where recruiters actually look)
- Business cards people don’t immediately trash
- Trade show booths where you need to stand out
- That slide in your pitch deck everyone remembers
Need help figuring out where your marketing actually works? Our Brand Assessment Tool cuts through the nonsense.
The Questions Real People Ask About Slogans
How long should we keep the same slogan?
If it’s working, don’t mess with it. Nike’s “Just Do It” has been paying the bills since ’88. Only change if your business fundamentally changes or your slogan starts feeling like a cassette tape in a Spotify world.
Should we mention our product in the slogan?
I’ve analyzed hundreds of successful slogans, and most don’t. Apple never mentioned computers in “Think Different” but perfectly captured why people lined up outside their stores at midnight.
Can we have different slogans for different products?
Totally. P&G has dozens. Just make sure they feel like they’re from the same family, or you’ll confuse the heck out of people.
How do we know if our slogan is actually working?
When random people mention it back to you unprompted. When your team naturally uses it. When it starts showing up in customer reviews. That’s when you know you’ve struck gold.
Want to try something that might actually stick? Our free slogan generator has helped thousands of businesses.
Make Your Mark With Words That Matter
Finding that perfect slogan isn’t about being clever or cute. It’s about being honest about who you are and what you offer in a way that connects with real people.
I’ve seen tiny businesses with perfect slogans outshine corporations with million-dollar marketing departments. Your perfect slogan is out there – it’s just waiting for you to find it or create it.
Don’t let your business be that forgettable name on a business card. With the right words, you can make people feel something the moment they hear your name.
Take the Brand Assessment Tool to understand what actually makes your business tick
Generate Your Perfect Company Slogan with our free tool
It’s time your business became the one everyone remembers.
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