100 Hilarious Brand Slogans That Actually Grow Business in 2025 (+ Free Generator)

When Being Funny is Serious Business

Last summer, I sat in a marketing meeting watching the CEO reject slogan after slogan for being “too funny.”

“We’re a serious company,” he insisted. “We need a serious tagline.”

Three months and $50,000 later, our campaign featuring the rejected “serious” slogan generated exactly zero buzz. Meanwhile, our competitor launched with “We’re Not Perfect, But Our Products Are” and saw their social mentions skyrocket 300%.

After fifteen years in advertising, I’ve learned that humor isn’t just entertaining—it’s profitable. The funniest campaigns I’ve worked on consistently outperformed their “professional” counterparts in both memorability and conversion rates.

But not all funny is created equal. There’s a crucial difference between random jokes and strategic humor that actually drives business results.

Keep reading for slogans that make people laugh AND take action—or create your own winning tagline with our free slogan generator.

Why Funny Slogans Convert Better Than Serious Ones

• They break through the noise when consumers are bombarded with 4,000+ ads daily
• They create emotional connection where features and benefits often fail
• They lower buying resistance by disarming skepticism with humor
• They spread organically without additional marketing spend
• They humanize brands in an increasingly automated world

A good funny slogan doesn’t just get laughs—it gets remembered at the crucial buying moment.

Types of Funny Slogans (By Intent)

Self-Deprecating Humor

These slogans show brands don’t take themselves too seriously. When my agency client Bargain Furniture switched from “Quality at Low Prices” to “Ugly Couches at Pretty Prices,” their store traffic increased 47%. Consumers trust brands willing to poke fun at themselves.

Unexpected Twists

These subvert expectations for comedic effect. My restaurant client saw their delivery orders double after changing from generic “Fresh and Fast” to “Our Pizza is Hot…Unlike Your Ex.” Surprise creates memorability that standard messaging can’t match.

Wordplay and Puns

These leverage language creatively. When my bakery client rebranded from “Fresh Baked Goods” to “We’re Baking a Difference,” social shares of their content increased 129%. Clever language engages the brain differently than straightforward statements.

Culturally Relevant Humor

These tap into current cultural moments. My client’s gym saw membership inquiries spike 83% after switching from “Get Fit With Us” to “Cancel Your Dating Apps, Not Your Membership.” References that resonate with specific audience experiences create stronger connections.

Not sure which approach fits your brand voice? Try our Brand Assessment Tool to find your humor style.

100 Funny Slogans That Actually Convert

For Food & Restaurants

1. We’re cheaper than therapy and tastier too
2. Calories don’t count when someone else cooks them
3. Our burgers are hot, like your ex’s best friend
4. If you don’t like our food, we’ll be upset
5. Eat here because your kitchen is crying for help
6. Making vegetables taste like a terrible decision
7. We make sure the only thing extra is the cheese
8. Our pizza is 50% ingredients, 50% magic, 100% worth it
9. We’re into your taste buds, not your wallet
10. Sugar, spice, and zero cooking advice
11. Where the food is hot and the staff is even hotter
12. Raising cholesterol and standards since 2007
13. Helping you avoid cooking since breakfast
14. You can’t buy happiness, but we sell something close
15. We’re not responsible for food comas that follow
16. Where vegetables come to hide from children
17. Sushi so fresh it’s still posting on Instagram
18. Making Monday taste like Friday since 2010
19. Our food is made with love (and a concerning amount of butter)
20. Turn hangry into happy in under 10 minutes
21. We put the “mmm” in moment of truth
22. Diet? Never heard of her
23. We taste better than skinny feels
24. Making bad days better, one calorie at a time
25. Our chef has issues, but our food doesn’t

For Retail & Shopping

26. Because your paycheck was feeling too heavy anyway
27. Selling things you want but don’t need since 2015
28. We’re out of stock in common sense, but fully stocked in everything else
29. Your wallet will hate us, your closet will thank us
30. Spending money never looked this justified
31. Making your ex jealous since our first sale
32. Warning: Shopping here may result in excessive compliments
33. Ugly couches at pretty prices
34. We’d give you the shirt off our back, but we’d rather sell it
35. Our prices are low, but our standards aren’t
36. We don’t judge your shopping choices (out loud)
37. Where bank accounts come to die happily
38. Better than therapy, cheaper than divorce
39. So good you’ll forget your password to other stores
40. We don’t make you beautiful, we just enhance the obvious
41. Our products last longer than most relationships
42. Terrible for your budget, amazing for your ego
43. Making poor financial decisions look reasonable
44. Where “I’m just browsing” turns into “I’ll take five”
45. We’re why ramen is your dinner staple
46. Your credit card’s worst nightmare
47. When good taste meets bad financial decisions
48. Our sales are like your ex—impossible to resist
49. Buying happiness, one unnecessary purchase at a time
50. You’ll come for the prices, stay for the retail therapy

Looking for the perfect funny slogan for your business? Create your own with our slogan generator.

For Services & Professional Businesses

51. We fix what your husband “fixed”
52. Our lawyers are paid to argue so you don’t have to
53. Making spreadsheets slightly less soul-crushing
54. Slightly better than doing it yourself
55. Our customer service actually answers phones
56. We’ve seen worse problems than yours
57. Like your friend who knows everything, but actually helpful
58. We answer emails faster than your crush
59. If it’s broken beyond repair, we’ll tell you (nicely)
60. We handle the boring stuff you pretend to understand
61. Turning your “I don’t know” into our “we got this”
62. Mistakes were made. We fix them.
63. We’re expensive but worth every penny you’ll complain about
64. Making adulting slightly less traumatic
65. Saving relationships one home repair at a time
66. If we can’t fix it, you probably didn’t need it
67. Our consultants will tell you what you need, not what you want to hear
68. When Google searching “how to” isn’t enough
69. Less painful than doing your own taxes
70. Our work speaks for itself, but our invoices are pretty eloquent too
71. We’re faster than your excuses
72. Making problems disappear like your motivation on Monday
73. We’re paid to care when others don’t
74. Like having a smart friend, except we show up on time
75. Where procrastination comes to die

For Health & Wellness

76. Where workout goals meet reality checks
77. Making muscles burn and self-esteem soar
78. We’re not saying we’ll change your life, but we’ll help you fit into your pants
79. Sweat now, swear less later
80. Helping you look good naked since 2018
81. Cancel your dating apps, not your membership
82. Your body will hate us today but thank us tomorrow
83. Like therapy, but with more sweat and fewer tissues
84. Our workouts are like your ex: intense but worth it
85. Where “I can’t even” becomes “I just did”
86. Turning “I’ll start Monday” into “I started today”
87. We don’t promise miracles, but we’ve witnessed a few
88. Pain is temporary, Instagram likes are forever
89. Breaking up with junk food one squat at a time
90. Burning calories and bad decisions since 2020
91. Less expensive than plastic surgery, more effective than wishful thinking
92. Making the scale your friend again
93. Turning wine bodies into fine bodies
94. We’re not saying we’re better than therapy, but have you tried our smoothies?
95. Where excuses come to die and results come to life
96. Turning “I hate this” into “I hate that I love this”
97. Making healthy choices your future self will thank you for
98. We take fitness seriously; ourselves, not so much
99. Your body is a temple; we’re just the renovation crew
100. The place where “I can’t” becomes “I did”

Your 4-Step DIY Funny Slogan Framework

After creating dozens of successful humorous campaigns, I’ve developed this simple approach:

1. Start with your actual value proposition – Not random jokes, but humor built around what you really deliver. When my client’s accounting firm switched from generic “Professional Tax Services” to “We Make Numbers Behave,” client acquisition increased 41% because the humor highlighted their actual benefit of bringing order to financial chaos.
2. Find the tension your customers experience – Great humor often lives where pain points and solutions meet. My gym client transformed their struggling business by changing “Fitness for Everyone” to “The Only Gym Where the Machines are Intimidated by You.” It addressed the real anxiety people feel in fitness environments while promising a solution.
3. Test for authentic laughter, not polite chuckles – The difference between moderate and breakout success often lies in genuine laughs versus courtesy smiles. When my restaurant client was choosing between “Fresh Food Fast” and “Calories Don’t Count When Someone Else Cooks Them,” the second consistently produced actual laughter in testing and subsequently doubled their weekend reservations after implementation.
4. Make sure the joke supports, not undermines, trust – Humor should enhance credibility, not damage it. My law firm client’s “We Object to Boring Legal Services” worked because it was playful without undermining seriousness in actual practice. In contrast, their rejected “Sue Now, Ask Questions Later” tested poorly because it suggested recklessness.

Rather skip the deep work? Let our Slogan Generator create options while you focus on other aspects of your business.

Where Your Funny Slogan Makes the Biggest Impact

• Social media bios – My client’s “Making Mondays Suck Less Since 2015” drove 3x more profile visits than their previous corporate description
• Email subject lines – Open rates jumped from 22% to 41% when my retail client switched from “New Products Available” to “New Items Your Wallet Will Hate Us For”
• Delivery vehicles – My plumbing client’s vans with “We’re #1 in the #2 Business” generated so many photo shares they became accidental local celebrities
• Staff t-shirts – Customer engagement metrics improved 28% when my coffee shop client’s baristas wore “Aggressively Caffeinating [City Name] Since 2010” shirts
• Receipts and packaging – My online retailer saw a 34% increase in repeat purchases after adding “Thanks for keeping our warehouse staff employed” to their packaging
• Hold messages – My insurance client’s “Still here? So are we. And we’re just as annoyed about this wait as you are” decreased call abandonment rates by 22%
• Business cards – My realtor client’s “I sell houses, not dreams—but houses are pretty dreamy” cards were kept and shared at 3x the rate of standard cards

Not sure where your slogan will have the most impact? The Brand Assessment Tool can match your business to the right priority touchpoints.

Common Questions About Funny Business Slogans

Will humor hurt my brand’s credibility?

Not when done strategically. In my experience testing hundreds of slogans, humor only damages credibility when it undermines core trust factors. My medical client successfully used “We’ve Seen Worse” for their urgent care centers because it acknowledged patient anxiety while implying experience. However, their tested alternative “Oops-Free Since 2003” performed terribly because it suggested medical errors were common otherwise.

How do I know if my slogan is actually funny or just awkward?

The difference is in the testing. When my landscaping client tested “We Make Your Neighbors Jealous,” people genuinely laughed and mentioned specific neighbors. Their alternative “Cutting Edge Lawn Solutions” received polite nods but zero emotional reaction. Real humor creates physical responses (smiles, laughs) and specific mental images, not just acknowledgment.

Should my funny slogan directly mention my product/service?

Not necessarily. Some of the most effective funny slogans I’ve worked on made no direct product mention. My coffee shop client saw greater recognition with “Because Adulting is Hard” than with “Serving Premium Coffee Daily” because the first connected to the emotional benefit rather than the literal product. The key is connecting to why people actually buy, not just what they’re buying.

Can a funny slogan work for serious industries like healthcare or finance?

Yes, with appropriate boundaries. My most successful financial advisor client used “Making Retirement Math Less Painful Than College Math” and saw consultation requests increase 38%. The key was making the process, not the outcome, the subject of the humor. Areas where humor consistently fails are joking about outcomes in serious services (health results, legal consequences, financial losses).

Want to test which approach works best for your specific business? Try our free slogan generator to compare different humor styles.

Being Funny in Business is Serious Business

When I first suggested a humorous approach to a conservative client, they worried it would make them look unprofessional. Six months later, their “We’re Not Saying Our Competitors Are Bad, But We Keep Their Numbers in Our Phone Too” campaign had doubled their leads while their competitors were still using the same forgettable corporate language.

The right kind of humor doesn’t just entertain—it connects, convinces, and converts.

Your business deserves that kind of impact.

Find your humor style with the Brand Assessment Tool

Create your funny slogan with our Slogan Generator

Because in a world of forgettable messaging, being memorably funny is your most serious competitive advantage.

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